Drury developed a communication campaign with the intent of solidifying a team around the opportunities of their product, Testim. We created a thematic message platform called “IM…Testim”, building from the last two letters of the brand name and making a connection to “Instant Messaging” as a stylized vehicle for communication. Using a combination of videos, graphics, animation and, most importantly, “Peer to Peer” communication, we succeeded in growing a culture and making representatives feel like they were part of something special. Using pre & post show communication, the enduring campaign served as a bridge to connect Sales Meetings and Training with the consistent message platform.