With a strong focus on Men’s Healthcare, Drury partnered with Auxilium to launch two distinct Urology products – STENDRA and XIAFLEX PD – within the same program using the message platform of DELIVER AS ONE, which served as a unifying rally cry for the collective teams throughout the company.
Each brand was supported with custom designed sessions and branding that incorporated creative performances from popular TV show stars such as KENICHI from America’s Got Talent and Marco & Ryan from So You Think You Can Dance.
The audience was surprised and inspired by guest speaker Magic Johnson, who spoke about being part of a team, and contributing to winning situation. The sales teams were also challenged within a situational selling village, that included (3) separate sales team tracks.
The HOUSE OF AUX was created as our evening Launch Celebration, which featured Rock Club décor, small plate specialties, multiple bars and a DJ to get the party started. Attendees enjoyed various activities that included Rock Star Photo Booth, Bourbon Tasting, Branded Tattoo Station and then rocked out all night to the surprise musical guest – FALL OUT BOY.