As the premiere online content network for information and entertainment with more than 280 million visits to its properties per month, CBS Interactive needed to wow its audience. Drury produced CBSi’s upfront at the Hudson Theater near Times Square in New York City. Branded glowing bars and mirror decals lined the entryway as pre-event party guests arrived. Three screens gave all guests a view of multiple website presentations coordinated by Drury. Talent included Phoenix, who played a live set broadcast on “Live on Letterman.” The after party was at the Bryant Park Grill, where the restaurant and adjacent tent gave attendees a unique atmosphere in this iconic setting.