In 2015, IBM decided to combine three of its premier customer events—Pulse, Impact and Rational—into one “mega” event that would become its largest customer event ever: InterConnect 2015. To help them create an event that would deliver even more value to attendees than the three legacy events combined, IBM turned to the partner they knew they could trust: Drury.

Over the course of nearly 12 months, IBM and Drury worked hand in hand to design an event that spanned multiple venues and locations. To keep the more than 21,000 attendees connected and make it feel like one event, Drury created a live broadcast featuring four reporters who provided commentary and updates throughout the week. Multiple networking areas, dedicated social spaces and an interactive graffiti wall all contributed to creating the sense of “one” community.