IBM completely reengineered email, creating “A New Way To Work” with it’s integrated product IBM Verse. Drury launched Verse in a whole New Way for IBM, transforming the stunning Cedar Lake ballet studio in Manhattan into a hip center of engagement and experiential activity. Drury brought the brand and the branding to life at every touch point, and featured a series of Millennial guest speakers: Maya Penn, Devin Fidler, and Shane Snow.