For 102 years, NBR has celebrated the distinctive voice of the individual artist, honoring excellence and supporting freedom of expression in film. NBR turned to Drury to refresh its most important annual event, help set it apart, and reinforce what the film community celebrates as its core strengths: its blend of casual, clubhouse atmosphere with exclusivity and upscale sophistication. Drury completely reconfigured Cipriani, creating improved traffic flow with separate environments for red carpet interviews, cocktails, and awards; provided staging and scripting for guest host Meredith Viera and other A-List presenters; designed and delivered the elegant souvenir program; assisted with table arrangements and gifting and, most importantly, delivered flawless execution of the critical lighting, sound, and media elements.