IBM challenged Drury to create a completely unique outdoor experience at the T-Mobile Plaza. Drury worked with their IBM partners  to successfully create a dynamic environment where attendees could watch live events, enjoy  fantastic food truck dining, engage in networking, and participate in cognitive activations outside the typical four walls of an Arena or Convention Center. The combination of perfect weather and great atmosphere coupled with  unique food, music and activation zones lead to a successful customer experience for IBM. Drury met the challenge.