MGM Grand Arena Plays Host

IBM InterConnect

For a massive group–25,000 attendees on-site and another 15,000 remote viewers, Drury Design creative director Chris Drury took over the MGM Grand Arena in Las Vegas to showcase IBM Cloud and Mobile at IBM InterConnect 2016.

IBM InterConnect is IBM’s premier Cloud and Mobile Conference, and this year’s event was its largest to date. The theme of the conference was “Outthink Limits” –a powerful phrase used to communicate that customers could outthink markets, competition, threats, complexity and disruption using IBM Cloud and achieve successful business outcomes.

The theme was driven home during General Sessions, in Thought Leadership Sessions, in the Expo and Social Park, and in hundreds of workshops and smaller sessions.

The following are excerpts from the pictorial essay in Special Events:

IBM Interconnect

With a tech audience as savvy as InterConnect’s, it was vital that the social influencer program be powerful and exciting. Drury worked with the IBM social team to create a robust and meaningful program that included special live presentations in a unique theater space, as well as more intimate podcasts. The Park literally was an oasis of greenery in the sea of hotel ballrooms; a social space for media and attendees to tune out the distractions and tune into the social media world. With a full line-up of demonstrations, press conferences, social media leaderboards and live feeds, the Park was an exciting and active social hub.


IBM Interconnect

IBM also tasked Drury with finding creative ways to make announcements on stage. On the first day, an important Apple partnership was announced, and on the last day, Mark Josephson, CEO of Bitly, announced that Bitly will be moving all of its 25 billion data-infused links to the IBM Cloud. Huge news, and Drury responded with dynamic graphic support.


IBM Interconnect

John Cohn, IBM Fellow, Internet of Things, closed the show with advice that one might not expect to hear at any conference, much less one devoted to tech: how to bring play into work. His key points were met with a Twitter explosion: “Keep your inner child; Find some playmates; Break the rules; Don’t worry so much. “


IBM Interconnect

For the final night, Drury’s team transformed the floor of the MGM Grand arena from theater seating to a concert setting. The stage was also transformed to work with Elton John’s band and media.

To see the full slide show, click here.

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