Objective: Invent a fresh, singular opening to entertain and inspire the audience, while also focusing them on the main message: IBM turns WATSON real-time cognitive data into an art form.

Methodology: Merge IBM cognitive data visualizations, custom-made 3D motion graphics, real-time 3D-rendered I-Mag effects on the upper screen with an artist “live” drawing, plus pop & lock dancers interacting with her real-time painting projected on the bottom screen.

This visual panorama — fused with a musical score mixing digital and human sounds — quickly immersed the audience in the keynote’s spirit of celebrating innovation.