SPECIAL EVENTS
/
CONCERTS

Pandora Live! feat. the Jonas Brothers & Ava Max

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INDUSTRY:
Consumer Goods
EVENT TYPE:
LOCATION:
New York City
ATTENDEE COUNT:
Pandora LIVE is a concert series created to connect fans with their favorite artists and brands via intimate venues and interactive experiences. Pandora worked with Drury on one of the biggest installments in the series—the Jonas Brothers at New York’s historic Webster Hall.
The Ask
Craft an attendee journey packed with cool experiences that seamlessly integrate the Pandora brand, their sponsors, and the Jonas Brothers—ultimately delivering an event that lived up to the high expectations of stakeholders and fans alike.
The Solution
To meet Pandora’s expectations, we had to transform a classic NYC venue into a vibrant, hip environment on a very short timeline—all while keeping Pandora involved in every step of the design process. We gave a wide selection of options for each element and took special care to accommodate the requests of all stakeholders.
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“As I walked up the steps of Webster Hall to go in the venue, I started seeing many familiar faces and it took me to a place I never thought I would physically or mentally be ever again…it was like a high school reunion.”
—JULIET SCHRODER, CELEBSECRETS—
The Results
30,000+
attendees
400+
sessions produced & coordinated
30+
speakers booked
24
live broadcasts on 400+ screens
~65,000
global viewers