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This unique activation integrated the power of Watson pattern recognition in a pop-up retail setting to provide attendees with a one-of-a-kind brand experience (and a one-of-a-kind souvenir to match).
The activation was originally executed in Cologne, Germany, followed by a stop in NYC for Adweek. Drury also produced it at IBM’s World of Watson conference, where it attracted huge crowds in the event’s outdoor festival space.
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