Gradient-01-01.png
SPECIAL EVENTS
/
CONCERTS

Pandora Live! feat. the Jonas Brothers & Ava Max

ibm-logo-black-transparent.png
INDUSTRY:
Consumer Goods
EVENT TYPE:
LOCATION:
New York City
ATTENDEE COUNT:
Pandora LIVE is a concert series created to connect fans with their favorite artists and brands via intimate venues and interactive experiences. Pandora worked with Drury on one of the biggest installments in the series—the Jonas Brothers at New York’s historic Webster Hall.
The Event
WebsitePhotos_Think201926.jpeg
WebsitePhotos_Think201926.jpeg
WebsitePhotos_Think201926.jpeg
Spring Fashion
The Ask
Craft an attendee journey packed with cool experiences that seamlessly integrate the Pandora brand, their sponsors, and the Jonas Brothers—ultimately delivering an event that lived up to the high expectations of stakeholders and fans alike.
The Solution
To meet Pandora’s expectations, we had to transform a classic NYC venue into a vibrant, hip environment on a very short timeline—all while keeping Pandora involved in every step of the design process. We gave a wide selection of options for each element and took special care to accommodate the requests of all stakeholders.
White Theme Bouquet
White Theme Bouquet
Spring Fashion
The Results
The Jonas Brothers usually perform in sold-out arenas, so it’s no surprise that Pandora LIVE garnered huge buzz; it was a rare opportunity for guests to see their pop idols in an intimate setting—and to interact with awesome, fan-centric experiences along the way.
WebsitePhotos_Think201926.jpeg

"

“As I walked up the steps of Webster Hall to go in the venue, I started seeing many familiar faces and it took me to a place I never thought I would physically or mentally be ever again…it was like a high school reunion.”
—JULIET SCHRODER, CELEBSECRETS—