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EXPERIENTIAL
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IMMERSIVE
Pandora Live! Sponsorships
INDUSTRY:
Consumer Goods
EVENT TYPE:
LOCATION:
New York City
ATTENDEE COUNT:
“What would you do for a Klondike Bar?” Drury helped create a branded activation centered around Klondike—the perfect treat for a balmy summer concert.
Drury combined existing St. Ives assets with new elements: Live and mock greenery, furniture, custom shelving, flavored water (to match St. Ives's new facial mist line), and a dimensional backdrop with brand logo.
The Event
The Ask
For Discover's photo-op, we designed branded backdrops and custom rugs that were Pantone-matched to Discover’s colors.
The Solution
We worked with Spectrum to create and deliver a blacklight hat dipping station and photo-op. The luminescent hats were a huge hit.
The Results
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