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Call for Code 2020 Awards
VIRTUAL MEETING
/
MEETINGS
INDUSTRY:
Technology
EVENT TYPE:
Conference
LOCATION:
San Francisco, CA
ATTENDEE COUNT:
30,000+
Call for Code is a global coding challenge that encourages developers and problem solvers to address some of the world's most pressing issues.
Out of thousands of submissions, judges select five finalists to be recognized at the annual awards ceremony. The grand prize winner receives $200,000 to fund their project—but all finalists have the opportunity to work with Call for Code and its partners to deploy their solutions.
The Ask
Create an “open for all” interactive digital event that captures the excitement, drama, and unique spirit of the live award celebration. Recognize not just the five finalists, but all of the developers and problem solvers around the world who tackled Call for Code’s two challenges for the year: climate change and Covid-19.
The Solution
We reimagined the program as an all-digital event with the energy and excitement of American Idol, the prestige and star power of the Oscars, and the thrill and anticipation of the NFL Draft. The main part of the program—the hour-long awards ceremony—was hosted by CNN’s Van Jones, who served as a friendly, knowledgeable audience surrogate and established continuity from segment to segment. This ceremony was preceded by a 30-minute “Live from the Red Carpet” virtual pre-show and a “Behind the Scenes” backstage post-show, both hosted by The Weather Company’s Danielle Banks.
2.9M
Combined Total Social Reach
292K
50
Average Minute View Length
52
Viewing Countries Worldwide
Social Impressions
The Result
We helped transform the 2020 Call for Code Awards into an exciting, all-digital celebration of tech for good—while also expanding its reach to thousands more people, all over the world. This new global audience was also a captive one; average viewing time clocked in at over 50 minutes.
Global Appeal
The Show
The star-studded lineup included Chelsea Clinton, IBM CEO Arvind Krishna, and Laurent Sauveur of UN Human Rights. Entertainment included performances from multiple Grammy-winning artists, including Rivers Cuomo of Weezer and the Soweto Gospel Choir.
Formerly a small, private event at the UN, Call for Code pivoted to become an all-digital event in 2020, which expanded its reach significantly. Viewers tuned in from as far away as Mongolia, Mumbai, Brazil, Colombia, Tokyo, Sydney, Singapore, London, Nigeria, China, and Russia.
The Platform
We helped transform the 2020 Call for Code Awards into an exciting, all-digital celebration of tech for good—while also expanding its reach to thousands more people, all over the world. This new global audience was also a captive one; average viewing time clocked in at over 50 minutes.
The Strategic Approach
We were asked to transform the 2020 Call for Code Awards into an exciting, all-digital celebration of tech for good—while also expanding its reach to thousands more people, all over the world.
The Creative Response
We reimagined the program as an all-digital event. The program was hosted by CNN’s Van Jones, who established continuity from segment to segment.
This ceremony was preceded by a 30-minute “Live from the Red Carpet” virtual pre-show and a “Behind the Scenes” backstage post-show, both hosted by The Weather Company’s Danielle Banks.
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