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Think Gallery

IMMERSIVE
/
EXPERIENTIAL
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INDUSTRY:
Technology
EVENT TYPE:
Conference
LOCATION:
San Francisco, CA
ATTENDEE COUNT:
30,000+
Spring Fashion
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The Ask
Drury was asked to work with the IBM Brand team to help create an immersive activation that connected attendees with stories from IBM Research showcasing ways that IBM is changing the world in Air & Water, Brain & Body, Energy & Commerce.
Happy Dance
The Solution
We created experiences that were designed to get attendees to think about how they might be able to work with IBM to help solve their most challenging problems. The Gallery experience was a prelude to a reveal into the innovation theater which was dramatically revealed as 16’ tall THINK letters with mapped imagery acted as portals into a 360- degree theater
Masculinity
Masculinity
Love Locker
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Renaissance Style Portrait
Renaissance Style Portrait
Neat Stationery
White Theme Bouquet
White Theme Bouquet

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Spring Fashion
Spring Fashion
Happy Dance
Spring Fashion