Air Max Month
Social + Experiential
In anticipation of the first all-female Air Max Month—the annual celebration of Nike's iconic shoe line and its superfans—Nike and Champs Sports wanted to create an in-store event at the Las Vegas Champs Sport store that would appeal to female consumers.
With a multitude of activations, powerful graphics, and appearances by WNBA star Kelsey Plum and Vegas influencer Ivana Jorgensen, we created a fun, inclusive experience for sneakerheads and regular shoppers alike.
A dynamic campaign concept: “Max Powered” // Real-life protagonists: Superhero alter-egos designed by illustrator Gica Tam’ // Influencers: Ivana Jorgensen // Social media campaign: from shop-the-look posts to behind-the-scenes Instagram stories // The Spark Photoshoot: Featuring WNBA fan favorite, Stefanie Dolson // Max Power Engagement and Activations: Nike Air Walls, Air Max Photo Shoots, Max Powered Quiz