BetterBanner.gif
AUGMENTED REALITY

Samsung AR

Logo-Samsung.png
INDUSTRY:
Technology
EVENT TYPE:
Shopper / B2C
LOCATION:
Nationwide
The Ask
A NEW WAY TO SHOP
Samsung came to Drury to help create a new and immersive way to shop for televisions across over 400 Sam's Club stores nationwide.
The Solution
WELCOME TO THE CLUB
We created a fully customized AR experience for Sam's Club members that allowed guests to enter the Samsung + Sam's Club VIP Room which showcased Samsung's latest displays. Guests were welcomed by the one and only Kevin Hart and later guided by a Samsung SME who explained both the benefits of each display and Sam's Club membership discount.
Phone.jpg
single_blue.jpg

400+

Sam's Club Stores

10K+

Interactions

1

Kevin Hart
Screen-Shot-2022-11-03-at-10.41.47-AM.jpg
The VIP Club
We tailor-made our 360˚ virtual environment for our guests to explore and discover new ways to shop on their phones. Each television provided a full list of specs and the ability to purchase the Samsung TV on the spot through the AR experience.
Kevin_Scan.gif
TV_display_2.gif
Environment.gif
Specs_3.gif
Club Access
To convince guests that they had exclusive access to the club, we had to record and write a script that fit the part. Multiple scripts were written for both Kevin and our SME creating a seamless, educational, and hilarious journey through the world of Samsung.
Kevin.gif
John.jpg
John_2.jpg