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AUGMENTED REALITY
Samsung AR
INDUSTRY:
Technology
EVENT TYPE:
Shopper / B2C
LOCATION:
Nationwide
The Ask
A NEW WAY TO SHOP
Samsung came to Drury to help create a new and immersive way to shop for televisions across over 400 Sam's Club stores nationwide.
The Solution
WELCOME TO THE CLUB
We created a fully customized AR experience for Sam's Club members that allowed guests to enter the Samsung + Sam's Club VIP Room which showcased Samsung's latest displays. Guests were welcomed by the one and only Kevin Hart and later guided by a Samsung SME who explained both the benefits of each display and Sam's Club membership discount.
400+
Sam's Club Stores
10K+
Interactions
1
Kevin Hart
The VIP Club
We tailor-made our 360Ëš virtual environment for our guests to explore and discover new ways to shop on their phones. Each television provided a full list of specs and the ability to purchase the Samsung TV on the spot through the AR experience.
Club Access
To convince guests that they had exclusive access to the club, we had to record and write a script that fit the part. Multiple scripts were written for both Kevin and our SME creating a seamless, educational, and hilarious journey through the world of Samsung.
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