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InterConnect
IN-PERSON EVENTS
/
MEETINGS
INDUSTRY:
Technology
IBM’s Biggest Customer Event, with over 21,000 attendees on-site with 15,000 more joining remotely, 2,000+ sessions, including three General Sessions, Multiple Keynotes and Hundreds of breakout sessions.
EVENT TYPE:
In-person Meeting
LOCATION:
Las Vegas
ATTENDEE COUNT:
21,000+
The Ask
To design an event that would feel like one cohesive event---rather than separate conferences—and make attendees feel connected with everything going on in both venues.
The Solution
To “interconnect” InterConnect via a live broadcast featuring a 4-person InterConnect network broadcast team, comprised of a host and field reporter in each location.
The broadcast team provided ongoing coverage, promoted the upcoming events, previewed highlights and interviews attendees and speakers.
21,000
In-person attendees
15,000
Online attendees
2,000+
Sessions
One Event, Two Venues
Due to the size of the audience, the five-day event was spread across two venues: the MGM Grand and Mandalay Bay.
Concurrent Keynote sessions took place daily in both the MGM and Mandalay Bay Ballrooms.
General Sessions originated from the MGM Grand Garden Arena with a capacity of 13,000+, with seating for an additional 5,000+ in the Mandalay Bay Ballroom.
Also spread across the two venues were dedicated Social Lounges, 400+ exhibitors in the EXPO at Mandalay, and a dedicated Developer program, “dev@,” at the MGM.
Innovative Staging
In the Arena, a 24-monitor interactive touchscreen was linked to a massive 120’ wide x 30’ high center screen above. Used by both our host and presenters, it was like having a giant interactive tablet at your fingertips. An identical touchscreen was onstage at the Mandalay Bay Ballroom.
Audience Engagement
The Day 1 General Session kicked off with a dramatic multimedia opening that linked audiences in both locations via 15,000 interactive LED wristbands. The wristbands were used throughout the General Sessions, both as a stunning visual statement and as “living” speaker support. They were also used to rock the crowd at the closing evening event, featuring the iconic rock band, Aerosmith.
Live Streaming:
InterConnect GO
Remote attendees stayed connected via InterConnect GO.
InterConnect GO provided live streaming of sessions, on demand replays, commentary by the broadcast team. It also included a full schedule of broadcast programming, including on-site interviews with experts, lightning talks from dev@, live demos from the EXPO and more.
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