IBM’s Biggest Customer Event, with over 21,000 attendees on-site with 15,000 more joining remotely, 2,000+ sessions, including three General Sessions, Multiple Keynotes and Hundreds of breakout sessions.
To design an event that would feel like one cohesive event---rather than separate conferences—and make attendees feel connected with everything going on in both venues.
To “interconnect” InterConnect via a live broadcast featuring a 4-person InterConnect network broadcast team, comprised of a host and field reporter in each location.
The broadcast team provided ongoing coverage, promoted the upcoming events, previewed highlights and interviews attendees and speakers.
One Event, Two Venues
Due to the size of the audience, the five-day event was spread across two venues: the MGM Grand and Mandalay Bay.
Concurrent Keynote sessions took place daily in both the MGM and Mandalay Bay Ballrooms.
General Sessions originated from the MGM Grand Garden Arena with a capacity of 13,000+, with seating for an additional 5,000+ in the Mandalay Bay Ballroom.
Also spread across the two venues were dedicated Social Lounges, 400+ exhibitors in the EXPO at Mandalay, and a dedicated Developer program, “dev@,” at the MGM.
In the Arena, a 24-monitor interactive touchscreen was linked to a massive 120’ wide x 30’ high center screen above. Used by both our host and presenters, it was like having a giant interactive tablet at your fingertips. An identical touchscreen was onstage at the Mandalay Bay Ballroom.
The Day 1 General Session kicked off with a dramatic multimedia opening that linked audiences in both locations via 15,000 interactive LED wristbands. The wristbands were used throughout the General Sessions, both as a stunning visual statement and as “living” speaker support. They were also used to rock the crowd at the closing evening event, featuring the iconic rock band, Aerosmith.
Remote attendees stayed connected via InterConnect GO.
InterConnect GO provided live streaming of sessions, on demand replays, commentary by the broadcast team. It also included a full schedule of broadcast programming, including on-site interviews with experts, lightning talks from dev@, live demos from the EXPO and more.