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Samsung Mobile Tour

TOURS
/
EXPERIENTIAL
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INDUSTRY:
Consumer Goods
EVENT TYPE:
Mobile Tour
LOCATION:
Nationwide
# OF CITIES:
12
The Ask
Help Samsung generate leads and influence revenue by designing and coordinating a branded, nationwide roadshow that would allow customers to connect with Samsung reps and test-drive products—all without leaving the office.
The Solution
Drury worked with Samsung to convert a tour bus into an agile, turnkey venue—one that told a cohesive visual and digital brand story while maintaining an inviting, and more personalized feel with multiple touch points. We also managed the tour itinerary and the onsite experience at each stop.
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The Results
Following a wildly successful first leg of the tour, we expanded the campaign, adding more stops in more states. By the end of its two-year journey across the U.S., the Samsung Mobile Tour was host to a total of 125 corporate events and an attendance of over 19,000.
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