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VX Live!

HYBRID EVENTS
/
MEETINGS
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INDUSTRY:
Technology
Drury partnered with Samsung to create a 3-day live broadcast and product showcase for the virtual realm where guests explored everything from products to case studies.
EVENT TYPE:
Hybrid
LOCATION:
NY, NJ, CA
ATTENDEE COUNT:
3,000+
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The Ask
Bring Samsung’s successful VX event to life in a way that includes their executives as key players virtually and showcases their incredible lineup of 2021 LED products in a dramatic fashion.
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The Solution
Produce a LIVE virtual broadcast that’s themed like a professional newscast, complete with anchors, field reporters, and hands-on interviews. All of this during a global pandemic...
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8

Hours of live broadcast

3000+

106

Hours of pre-recorded content

3175

30+

Hours of client content

130+

Participants
Total attendees
Covid tests
The Results
3,000+ participants contributed to VX LIVE’s massive success regarding retention rates, digital interactions, and overall event satisfaction.
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Our LIVE Broadcast Team
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We wrangled the best in the business to execute a live, high-energy experience that kept viewers not just entertained but glued to their screens.
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The Event
Inspired by shows like Good Morning America and the Today show, Samsung VX was a live TV broadcast dedicated to keeping attendees connected to keynotes, alerts, updates, products, promos, entertainment, & fun!
Day 1

INTERNAL (225 attendees)
 

Focused on Display Sales and Marketing’s education of new Products and Solutions.

Day 2

PARTNER (500 attendees)
 

Top Tiered I & II Partners focused on large-scale awareness of Displays Product Portfolio and deepening Partnership relationships.

Day 3

PUBLIC (2,500 attendees)
 

Customer Event focused on increase awareness and highlighted new critical Business Solutions and Products.

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"

By just understanding what the true professionals go through each and every day, I have a whole other level of respect for them that I didn't have coming into this event.

- Chris Mertens
SVP & General Manager, Display Division, Samsung Electronics America
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VX Branding
Drury was responsible for bringing the VX brand to life in a multitude of applications that included: animations, logo lockups, lower thirds, virtual environment, invitations, segment transitions, custom video content, mortise options, physical stage setups, LED screens
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ON24 Environment

We partnered with On24 to create a digital environment for our guests to explore during and after our live broadcast. Each area contained valuable product information and content specific to each vertical. Drury also customized the environment to feature and hide specific content per day, creating a total of three environments.

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Interactive Breakouts
and Demos
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For breakouts, we used and managed a fully HD platform called VIBE, creating live, interactive demos for partners and customers.

 

Our clients had the ability to showcase products in incredible detail, and share presentations with their fellow guests.

VX Awards + Entertainment

We wanted to recognize both our partners and internal team with a LIVE awards show. Guests tuned in for the glitz & glamor of our very own awards show and even got some surprise announcements throughout the night.

Our evening entertainment was none other than magicians Doug and Ryan, otherwise known as Digital Deception. They dazzled our live audience with magic tricks using their Samsung phones and kept it fun for kids and adults alike.

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COVID Compliance

Safety is, and will always be our top priority when dealing with the pandemic.

For Samsung and every other event we create, following Covid-19 safety & mitigation protocols is our top priority. Our take: Compliance doesn’t just happen on site—it’s a constant conversation, from the start of a project to the end.

COVID determined a big portion of our programming and Samsung trusted in us to maintain those protocols. Every portion of our event was made with safety being top of mind.