Drury worked with the IBM Brand team to create an immersive activation that connected attendees with stories from IBM Research showcasing ways that IBM is changing the world in Air & Water, Brain & Body, Energy & Commerce.
We created experiences that were designed to get attendees to think about how they might be able to work with IBM to help solve their most challenging problems. The Gallery experience was a prelude to a reveal of the innovation theater which was dramatically revealed as 16’ tall THINK letters with mapped imagery acted as portals into a 360- degree theater.
These experiences allowed attendees to contemplate their role in solving global challenges alongside IBM.
The Gallery experience was a prelude to the 360-degree Innovation Theater—and the massive projection-mapped ‘THINK’ letters that served as its entry portal.