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Shareholders Meeting
IN PERSON MEETINGS
/
MEETINGS
INDUSTRY:
Consumer Goods
EVENT TYPE:
In Person Meeting
LOCATION:
Arkansas
ATTENDEE COUNT:
15,000
The Ask
CREATE A WOW FOR THE WORLD OF WALMART Walmart Shareholders Week is the ultimate opportunity to showcase the world’s largest retailer to a live audience of 15,000 press, media, investors, and key opinion leaders—not to mention the 100,000+ people viewing the live stream from around the world.
The Solution
A WORLD OF MEMORABLE MOMENTS
Drury told Walmart’s stories via stunning, 3D-mapped content simulcasted in two ballrooms (one for the U.S., one for the international audience). In addition to the many surprising moments we created throughout the three general sessions, we also produced two concerts featuring A-list names such as Elton John, Jennifer Hudson, Hugh Jackman, Tom Cruise, Kelly Clarkson, John Legend, and Luke Bryan.
The Highlights
The Surprise Reveal of a Walmart Store // Walmart’s Biggest Event: 18,000 Attendees in Two Locations // Projection Video-Mapping: 150 foot 3D Scenic // Innovative Staging: Surprise Reveals // Celebrity Host and A-List Talent // Opening Experience: Customized Creative – International and US Audiences
275,000
Square Foot Store Reveal
100,000+
Live Stream Viewers
Sizzle
"
This is the best US Associates meeting I’ve ever been to.
- Bill Simon, Walmart CEO
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