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World of Watson 2016

IN-PERSON EVENTS
/
MEETINGS
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INDUSTRY:
Technology
EVENT TYPE:
Customer Conference
LOCATION:
Las Vegas
ATTENDEE COUNT:
20,000
The Ask
COGNITIVE BREAKTHROUGH
IBM launched one of its premier events, World of Watson, as an exclusive showcase of the company’s breakthrough cognitive technology. The event took place in Las Vegas, drawing over 16,000 attendees to its two venues—the Mandalay Bay and the T-Mobile Arena.
The Solution
COGNITIVE FESTIVAL
We created the first cognitive festival in the spirit of SXSW:  exciting, interactive and completely unexpected.
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120

Concourse Theatres

784

Breakouts

13

Trends & Directions

7

Keynotes

14

Innovation Talks
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Expect the Unexpected
Toshiba Plaza
Thousands Gather for Food, Music and Entertainment

Keynote Sessions
Multiple Ballrooms and Simultaneous Micro-theaters Photos
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"

Truly the best form of collaboration! The experience that we delivered was nothing short of amazing and impressed even the toughest of senior executives. Thank you for the partnership and friendship.

- IBM Client
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Sizzle
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