IBM_WorldofWatson34.jpg
Gradient-01-01.png

World of Watson 2016

IN-PERSON EVENTS
/
MEETINGS
ibm-logo-black-transparent.png
INDUSTRY:
Technology
EVENT TYPE:
Customer Conference
LOCATION:
Las Vegas
ATTENDEE COUNT:
20,000
The Ask
COGNITIVE BREAKTHROUGH
IBM launched one of its premier events, World of Watson, as an exclusive showcase of the company’s breakthrough cognitive technology. The event took place in Las Vegas, drawing over 16,000 attendees to its two venues—the Mandalay Bay and the T-Mobile Arena.
The Solution
COGNITIVE FESTIVAL
We created the first cognitive festival in the spirit of SXSW:  exciting, interactive and completely unexpected.
IBM_WorldofWatson28.jpg
IBM_WorldofWatson37.jpg
IBM_WorldofWatson30_edited.jpg
IBM_WorldofWatson27.jpg
IBM_WorldofWatson31.jpg
single_blue.jpg

120

Concourse Theatres

784

Breakouts

13

Trends & Directions

7

Keynotes

14

Innovation Talks
Screen Shot 2022-03-23 at 9.35.09 AM.png
IBM_WorldofWatson26.jpg
Expect the Unexpected
Toshiba Plaza
Thousands Gather for Food, Music and Entertainment

Keynote Sessions
Multiple Ballrooms and Simultaneous Micro-theaters Photos
IBM_WorldofWatson5.jpg
IBM_WorldofWatson32_edited.jpg
IBM_WorldofWatson22.jpg
IBM_WorldofWatson17_edited.jpg

"

Truly the best form of collaboration! The experience that we delivered was nothing short of amazing and impressed even the toughest of senior executives. Thank you for the partnership and friendship.

- IBM Client
IBM_WorldofWatson33.jpg
IBM_WorldofWatson10_edited.jpg
IBM_WorldofWatson36.jpg
IBM_WorldofWatson29.jpg