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I'm an Infographic

ACTIVATIONS
/
EXPERIENTIAL
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INDUSTRY:
Technology
EVENT TYPE:
Activation
LOCATION:
Las Vegas
ATTENDEE COUNT:
250
Drury and IBM demonstrated the power of cognitive analytics at the World of Watson conference with this high-tech activation, which put attendees at the center of their very own animated video, powered by Watson APIs. As is the case for all the IBM programs we work on, the creation of I’m an Infographic was a collaboration between Drury and IBM’s Brand, and Conference Teams—along with other artists and partners.
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The Concept
Participants were asked to enter their handle and answer two simple questions. Then, Watson analyzed this data and created a custom infographic that reflected their personality, interests, and other attributes. Attendees could then share the video on their social media accounts.
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