EBB262FE-3195-467B-A14D-D95F5C16795E_1_105_c.jpeg
Gradient-01-01.png

INSIGHT 2021

VIRTUAL MEETINGS
/
MEETINGS
netapp-logo.png
INDUSTRY:
Technology
EVENT TYPE:
Virtual
LOCATION:
Nationwide
ATTENDEE COUNT:
20,000
The Ask
HOW CAN WE INCREASE OUR ROI?
Netapp is a powerhouse hybrid cloud data services and data management company based in Sunnyvale, CA.  Four years ago, they approached us to develop an overall event strategy, producing their top customer events. Additionally, they challenged us to help them consolidate their events, increase efficiencies, and drive ROI.
The Solution
BIGGER, BETTER, SMARTER
We reorganized their events around Awareness (Brand), Acquire (3rd Party), Accelerate (Deal Accelerators), Protect and Grow (Existing Customer Events), Enablement (Internal and Partner Education) and Closing Events (C-Suite.)
NetApp_Insight_2021_08.jpg
BBB76731-856C-485C-94F3-2DCA6B4D30D7_1_105_c.jpeg
NetApp_Insight_2021_07.jpg
NetApp_Insight_2021_04.jpg
NetApp_Insight_2021_06.jpg
 
blue_2_stack.jpg

123

Different countries viewers tuned in from

1.3M

15%

Increase in unique attendance from 2019-2020

86%

44.7K

Video views

52K

Viewed minutes
Average play rate
Impressions
NetApp_Insight_2021_10.jpg
The Highlights
BROADCAST-QUALITY TELEVISION PROGRAM:  Out of the Box Engagement // STUDIO SCENIC:  Eye Popping Design // A-LIST HOST:  Comedian Whitney Cummings
Screen Shot 2022-03-23 at 9.35.09 AM.png
NetApp_Insight_2021.png
NetApp_Insight_2021_11.jpg
A8C90287-AACF-43D2-8290-583BD894B57F_1_105_c.jpeg
2CA3B51C-D506-4402-9591-63C6455C4F61_1_105_c.jpeg
whitney wide.gif