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INSIGHT 2021
VIRTUAL MEETINGS
/
MEETINGS
INDUSTRY:
Technology
EVENT TYPE:
Virtual
LOCATION:
Nationwide
ATTENDEE COUNT:
20,000
The Ask
HOW CAN WE INCREASE OUR ROI?
Netapp is a powerhouse hybrid cloud data services and data management company based in Sunnyvale, CA. Four years ago, they approached us to develop an overall event strategy, producing their top customer events. Additionally, they challenged us to help them consolidate their events, increase efficiencies, and drive ROI.
The Solution
BIGGER, BETTER, SMARTER
We reorganized their events around Awareness (Brand), Acquire (3rd Party), Accelerate (Deal Accelerators), Protect and Grow (Existing Customer Events), Enablement (Internal and Partner Education) and Closing Events (C-Suite.)
Sizzle
123
Different countries viewers tuned in from
1.3M
15%
Increase in unique attendance from 2019-2020
86%
44.7K
Video views
52K
Viewed minutes
Average play rate
Impressions
The Highlights
BROADCAST-QUALITY TELEVISION PROGRAM: Out of the Box Engagement // STUDIO SCENIC: Eye Popping Design // A-LIST HOST: Comedian Whitney Cummings
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