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New Worlds

EXPERIENTIAL
/
SPECIAL EVENTS
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INDUSTRY:
Culture
EVENT TYPE:
Experiential
LOCATION:
NYC
New Worlds was an exploration of unique social environments and the people who create them. We produced documentaries on artists, entrepreneurs, and other leaders of creative movements.
We then collaborated with these tastemakers to design a unique event that brought their extraordinary environments to life in front of a live audience.
ATTENDEE COUNT:
250
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The Ask
Create a live cultural event that resonated with the millennial demographic in a complete subversion of the typical bar or concert scene.
The Solution
In New Worlds, Drury Creative Lab produced a series of experiences at Brooklyn’s Littlefield performance space, including a celebration of live music with breaking artist Jidenna, a fashion show from emerging designer Degen, and a World photography exhibit from Esteban Pedraza.
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The Results
Hundreds of attendees danced, networked, and socialized at the event. In exit interviews, they shared their love for the experience and anticipation of the next celebration.