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SiriusXM + Hip Hop Nation

MUSIC
/
EXPERIENTIAL
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INDUSTRY:
Music + Culture
EVENT TYPE:
VIP + Consumer Event
LOCATION:
Atlanta
ATTENDEE COUNT:
1,000+
The Ask
TWO NIGHTS IN ATLANTA
SiriusXM and Hip Hop Nation collaborated to create a two-night event in Atlanta. For the audience of consumers and VIP guests, it was a cultural experience unlike any other.
The Solution
IMMERSE AND ELEVATE
Drury organized, programmed, and executed two immersive, branded experiences with a 360 photo booth and a large-scale 3D installation. The latter featured black-and-white art by a local muralist. Guests were invited to complete the piece together using colored markers — and their own vivid imaginations.
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The Highlights
Fully branded 360˚ selfie video enclosure // Large-scale custom fabricated SXM letters // Collaboration with local Atlanta artist Victor Walker 
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The combination of Victor's street art style and the guests’ colorful contributions highlighted the spirit of community and collaboration at the heart of Atlanta culture. The letters were later shipped to SiriusXM in Atlanta, where they were put on permanent display.
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A heartfelt THANK YOU for all of your help in bringing our sponsorship at OMF to life. I gave you all a pretty tall order and you delivered flawlessly. I’ve heard nothing but praise from all who saw and interacted with the installations. And the Atlanta office is thrilled with their new décor! I also got a very nice note from the OMF team, who was so appreciative of the seamless execution and the ways our footprints enhanced their events. Can't thank you all enough for your partnership. We’ll continue to be in touch as these projects arise!

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