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IBM Think 2019

IN-PERSON EVENTS
/
MEETINGS
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INDUSTRY:
Technology
EVENT TYPE:
Digital
LOCATION:
San Francisco
ATTENDEE COUNT:
30,000+
The Ask
RETHINK THINK
THINK, IBM’s flagship mega-conference and showcase for innovation, moved from Vegas to San Francisco.  Our goal?  Rethink how to keep everyone connected when they were spread out across the newly renovated Moscone Center and 100 different hotels.
The Solution
A COMPLETELY NEW APPROACH
We completely reimagined how to communicate with attendees at a live event.  We broke the traditional barriers.  We leveraged the power of live media to draw people together – in a city that couldn’t be more disparate and distracting.  We managed sessions in 12 different venues across downtown San Francisco, providing full production and creative services
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30K

Attendees

24

400+

Sessions produced and coordinated

65K

30+

Speakers booked

12+

Live Broadcasts on 400+ screens
Global viewers
Hours of original Think Today content
The Highlights
Multiple Session/12 Different Venues // Opening Kickoff:  IBM CEO Ginni Rometty Shares Her Vision // Project Debater:  Live AI Showdown with Debate Champ Harish Natarajan // AMC Metreon:  400 Technical Sessions, 16 Screening Room, Imax Theater // Science Slam:  Five Life-Changing Innovations in the Next Five Years Live // Think Today Broadcast:  News, Updates, Announcements and Features
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These experiences allowed attendees to contemplate their role in solving global challenges alongside IBM.

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Next Case Study:
IBM Think 2020 >