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IBM Think 2020
IN-PERSON EVENTS
/
MEETINGS
INDUSTRY:
Technology
EVENT TYPE:
Digital
LOCATION:
Virtual
ATTENDEE COUNT:
100,000+
The Ask
PIVOT TO DIGITAL
IBM Think, the tech leader’s annual megaconference, serves as a gathering for the brightest minds in AI, cloud, data, security, and other emerging technologies. When COVID-19 disrupted live events across the globe, IBM embraced the opportunity to take that gathering out of the convention hall and into attendees’ homes. To create their first-ever digital event experience, IBM worked with Drury to pivot the program in a virtual exploration of IT resiliency and business continuity in a post-COVID world.
The Solution
A NEW KIND OF COMMUNICATION
IBM understood that pivoting Think to digital wouldn’t be as easy as converting their same agenda to a webinar format—they needed to deconstruct and reinvent every element for a new medium. They had to distill the very best of Think into a unique, valuable, and digestible program and deliver it to over 100,000 remote attendees.
73
Different Program Segments
14
2
General Session (Main Tents)
13
Innovation Talks
Trends & Directions Sessions
3
Keynotes
6
Partnerworld Sessions
The Highlights
Streamlined Agenda: Two Days, Four Hours of Digital Content // Fast-Paced Keynotes: Focused and to the Point // Multiple Tracks: 73 Different Program Segments
"
I just wanted to say THANK YOU for all you did to make PartnerWorld at Think successful another year, especially during this climate. I still can't believe what we were able to pull off in such a short amount of time. The feedback on our channel content has been wonderful and I really appreciate all the extra time put in to get us over the line. From filming to editing to building out our awesome graphics and branding, there is no team I'd rather work with.
- Catherine S.
100K
Attendees
347
Different Program Segments
And Filming Locations Across the Globe...
"
I am sure I am not your only ‘customer’ that is grateful for your excellent help. I wanted to thank you for your support to navigate this process. I hope you will share my gratitude with your whole team. I've never done something like this before and at times it felt like a trust fall, and y'all caught me each time.
- David
Sizzle
"
As we saw through the comments over the past couple of days, the Think ITalks were quite a hit. On behalf of ‘my’ team, I'd like to thank ‘your’ team, which functioned so well as ‘our’ team! Speaker management was amazingly smooth considering all of the plot twists we worked through, sessions were really good, variety of formats worked nicely, video quality was surprisingly good, and the MJ intros and Q&As were very well done.
"
This experience was really friekin' amazing...
—Will.I.Am—
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